Led by Wood Mackenzie’s solar research practice in partnership with Folsom Labs, this 90-minute virtual session will explore how digitalization brings an unprecedented opportunity to rethink how solar businesses operate and engage with customers.

From enhancing customer experience to optimizing O&M and minimizing production downtime, digital tools are transforming how solar developers and installers operate. This exclusive session will bring together some of the most innovative solar installers out there, along with the software players building the software stack of the future to define the key tools and applications in solar digitalization.

Speakers

Jake Wachman
Vice President, Software Product & Engineering, SunPower Corporation
Mark Trout
Chief Technology Officer, Sunrun
Paul Grana
Co-Founder, Sales & Marketing, Folsom Labs

Paul Grana is the co-founder of Folsom Labs, where he leads sales and marketing, where he has helped to grow the company to thousands of installers in over 70 countries. He founded the Solar Software Summit in partnership with GTM Events. He previously worked at Abound Solar, and led product management and technical marketing with Tigo Energy.  Paul holds a BS in Mathematics and Economics from the University of Chicago, and an MBA from Harvard Business School.

Adam Gerza
Vice President, Business Development, Energy Toolbase

Adam Gerza is the VP of Business Development at Energy Toolbase, an industry leading software platform that specializes in modeling and proposing the economics of solar + storage projects. Adam has worked in the solar + storage industry for 12 years, working in various project development and policy related roles. Adam has spent most of his cleantech career studying the effect of utility rate designs and net energy metering frameworks on the economics of distributed energy projects. Prior to solar, Adam traded energy commodities for a natural gas trading company and a hedge fund. He has a B.S. in finance from the University of Southern California.

Kevin Berkemeyer
Co-Founder & CEO, Station A

Kevin is Co-Founder and CEO of Station A, responsible for Station A’s overall strategy and execution. Prior to Station A, Kevin was part of First Solar’s initial commercial team where he helped develop the North American strategy and began and led First Solar’s China and Thailand businesses, developing utility-scale solar projects in those markets. He started his career doing sales, customer analytics, and trading for commercial and industrial end users at retail energy startup Juice Energy in NY. Kevin received a bachelor’s degree in Economics and Spanish Literature from the University of Wisconsin- Madison and an MBA from MIT. In graduate school, he was Co-President of the MIT Energy Club, worked on solar and storage projects with ARPA-E, Tesla, and Conservacion Patagonica, and was a Research Assistant for MIT’s Future of Solar Study.

Molly Cox
Solar Analyst, Wood Mackenzie

Molly is a Solar Analyst at Wood Mackenzie. Before joining Wood Mackenzie, Molly was an account manager at CivicSolar, helping solar PV installers design their systems and selling them equipment. Molly holds a bachelor’s degree in global studies from Colby College, with a concentration in environmental studies.

Daniel Liu
Principal Analyst, Power and Renewables, Wood Mackenzie

Daniel is responsible for wind and PV Operations & Maintenance research in Europe and Asia-Pacific. His particular expertise is in operations strategy, OPEX, digital technology, and asset management. He joined Wood Mackenzie in the London office in 2018 after completing an MBA at London Business School, where he chaired the school’s Energy Conference in 2017.

Daniel previously worked as an operations project manager overseeing key maintenance and upgrade campaigns, production improvements, and data management for a fleet of 800 wind turbines in Europe and North America. He also has experience on renewables project financing, having worked on the buy-side for 2 boutique investment firms.

Daniel holds an MBA from the London Business School and MEng Biomedical Engineering and a BEng Materials Engineering degrees from the University of New South Wales in Australia.

Agenda Themes
  • The State of Solar Digitization: An Overview on the Solar Software Landscape, and the Solar Players Becoming Digital Transformation Leaders
  • Digitization and Customer Centricity: How Digital Transformation Is Revolutionizing Solar Customer Experience, Before and After the Sale
  • Digital Innovation ROI: How Solar Software Investments Translate Into Operational Benefits and Ultimately Cost Reduction
  • Building Solar Businesses Around Digital Tools: Digital Transformation as a Way to Bring Solar Companies Together, Increasing Visibility and Efficiency
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